Kumamiki represents a pop and cute lifestyle called "Harajuku Kawaii", named after the area of Harajuku in Tokyo, a gathering place for fashionistas and teens.
Her videos center around Japanese culture and fashion, DIY, beauty and her lifestyle in Japan.
While being a full-time YouTuber, Kumamiki also produces and designs her own fashion line called "PACHI PACHI FACTORY", available online and in many stores in Tokyo.
Apart from her main channel in Japanese, Kumamiki also hosts a channel in English called "Kumamiki English Channel".
Beauty & DIY