Born in Niigata, HIKAKIN started making videos on YouTube in his high school days, becoming one of the first content creators on the platform in Japan with his beatbox covers and tutorials. His rise to national and international fame started with a Super Mario Bros. theme song cover and took him to the big stage in Singapore, where he performed alongside Aerosmith in 2013.
Following collaborations with renowned artists such as Ariana Grande, NE-YO or David Choi, HIKAKIN created his now most popular channels HIKAKIN TV (product reviews and unboxing) and HIKAKIN Games (gaming), both the most subscribed channels of their genre in Japan. Not forgetting his musical roots, he created two songs with his brother SEIKIN called "YouTube Theme Song" and "Zassou" which both entered the Japanese iTunes charts, with "Zassou" claiming the No.1 spot.
Combining his four channels, HIKAKIN is Japan's most subscribed YouTuber and leads a whole generation of young and ambitious content creators not only as a YouTuber, but also as the Co-Founder and main advisor of UUUM.